MADE WITH BROTHERLY LOVE

Philadelphia residents have a reputation of being maniac sports fans.

But that same homegrown passion also gave us Tastykake.

Product Innovation


Fun fact: Tastykake’s answer to the Twinkie is a creme-filled sponge cake called the Dreamie.



It’s currently out of circulation. But what if they brought it back – laced with melatonin – to mellow out Eagles fans during the NFL playoffs?

COLLABORATOR:

Jonathan Barratt (Art Director)