I sold my first activation at the age of five.
For Saint Patrick’s Day, my class wanted to catch a leprechaun.
I pitched an alligator with a submarine-style periscope sticking out of its back.
The client bought it. And we made it out of papier-mâché.
It was glorious.
Was this idea based off of a strategic insight?
Well, an alligator is green.
Did the project stay in budget?
Couldn’t tell ya.
Did it ultimately deliver on the KPI of capturing a leprechaun?
…no.
But keep in mind, I was fucking five.
