Mark McColey, Copywriter
m a r k . m c c o l e y @ g m a i l . c o m

ABSOLUTELY STACKED

Reese’s Take 5 has peanut butter, pretzel, caramel, peanuts, and milk chocolate – it’s almost like the all-star team of candy bars.


Brand Act

An Absolutely Stacked Track

COLLABORATOR:

Morgan MacLachlan (Art Director)

THE SPICE THAT SAVES LIVES

Old Bay’s distinct mid-Atlantic seasoning rescues you from bland meals… and does it while looking sexy as hell.


Preview of “Eggs”

Preview of “Burgers”

Preview of “Popcorn”

Burgers :30

Eggs :30

Popcorn :30

Product Innovation

The Old Bay Emergency Kit

Rapid Response Social

Product Innovation Giveaway

COLLABORATOR:

Kyle Brubaker (Art Director)

THE AMOROUS PURSUIT OF ORGANIZATION

People get excited by their purchases from The Container Store. Titillated, even.


COLLABORATOR:

Madeline Miranda (Art Director)

TAKE YOUR TALENTS HERE

Plenty of talented creators struggle with imposter syndrome. Patreon is an easy way to prove that they deserve to make art their income.

Gift :15

Pundit :15

Dollar :15

Product Collaboration

Toast a creator's talents with a limited-edition Patrón tequila and gift set.

COLLABORATOR:

Lindsey Evans (Art Director)

THE BRIDGE

When tasked with bringing an international product or service to the U.S., Kendall, Paul, and I dreamed up the ultimate experience.


Out of Home

The What, How and Why

Share The Experience On Social

COLLABORATORS:

Kendall Boron (Art Director), Paul Noonan (Experience Designer)