I sold my first activation at the age of five.
For Saint Patrick’s Day, my class wanted to catch a leprechaun.
I pitched an alligator with a submarine-style periscope sticking out of its back.
The client (my teacher) bought the idea. We made it out of papier-mâché.
It was glorious.
Did this idea come from a strategic insight?
Well, an alligator is green.
Did the project stay in budget?
Probably? I went to public school.
Did it ultimately deliver on the KPI of capturing a leprechaun?
…no.
But give me a break, I was fucking five.
