THE SPICE THAT SAVES LIVES

Old Bay’s distinct mid-Atlantic seasoning rescues you from bland meals… and does it while looking sexy as hell.


:30 ad – “Burgers”

:30 ad – “Popcorn”

:30 ad – “Eggs”

Product Innovation

The Old Bay Emergency Kit

KIT COPY

War. Disease. Famine.


Old Bay can’t solve any of these. But it is incredible when it comes to salvaging a meal.


All across the world, untold scores of civilians find themselves at risk of undesirable cuisine. Helplessly flailing as they succumb to blandness.


Old Bay’s mission is to heroically intervene in culinary emergencies, and do it while looking sexy as hell.


It’s The Spice That Saves Lives.


How Do People Get It?

Social Participation Campaign

Media Innovation

Land Buoys

COLLABORATOR:

Kyle Brubaker (Art Director)