Gatorade is a champion of equity in sports. So they're booking international student-athletes trips to help them circumvent student visa work restrictions and cash in on NIL deals.

Case Study

Paid Social

Preroll Ad: Oscar Tshiebwe

Preroll Ad: Lou Hedley

Preroll Ad: Dorka Juhász

Social Content

Once abroad, athletes would play travel host for their home country, making content for Gatorade social channels.


A carry-on should be the only baggage on their mind.

Wireless headphones to block out the noise.

And their passport is protected with an official cover.

Product Innovation

To further promote the initiative, fans could win a chance to travel with the participating athletes.


Kate Harkins (Art Director)