Mark McColey, Copywriter
m a r k . m c c o l e y @ g m a i l . c o m

THE MOURNING KIT

Getting ghosted is uncomfortable, but getting over it doesn’t have to be. For Halloween, Hanes sent comfort mailers to daters on TikTok who shared stories of being ghosted.

The Comfort Chronicle

In addition to sage, tissues, and all-black Hanes apparel, the kit contained a limited-edition parody newspaper, full of obituaries written for real perpetrators of ghosting.

The Recipients

We sent the kit to people who were ghosted by the not-so-dearly departed.

These are some of my favorite responses:

COLLABORATORS:

Nadezhda Camperlengo (Creative Director), Zey Masunu (Art Director), Ben Bashaw (Copywriter), Meg Craig (Social Media Manager)

Made at The Martin Agency