Mark McColey, Copywriter

THE MOURNING KIT

Getting ghosted is uncomfortable, but getting over it doesn’t have to be. For Halloween, Hanes sent comfort mailers to daters on TikTok who shared stories of being ghosted.

The Comfort Chronicle

In addition to sage, tissues, and all-black Hanes apparel, the kit contained a limited-edition parody newspaper, full of obituaries written for real perpetrators of ghosting.

The Recipients

We sent the kit to people who were ghosted by the not-so-dearly departed.

These are some of my favorite responses:

Nadezhda Camperlengo – Social Creative Director

Rushil Nadkarni – Associate Creative Director

Zey Masunu – Art Director

Ben Bashaw – Copywriter

Meg Craig – Social Media Manager