Mark McColey, Copywriter
m a r k . m c c o l e y @ g m a i l . c o m

WHAT’S IN MY TABS

You can really get to know someone through their unexpected or embarrassing tabs. So we reimagined Google Chrome’s celebrity interview series as a game of mutual disclosure: Show me yours, and I’ll show you mine.

Longform Episodes for YouTube

Here’s the episode featuring NBA players Jalen Brunson and Josh Hart:

The Tabulator

To turn Chrome tabs into the ultimate conversation game, we had a simple thought: what if your favorite browser took a physical form?

The Shortform Ecosystem

Each 7 minute longform episode extended to TikTok, Reels and YouTube Shorts assets in the form of lifts, mini games, and outtakes.

Gifs, Gifs, Gifs!

If a coworker ever sends one of these to you, please let me know.

MADE WITH:

Blake Winfree (Group Creative Director), Nadezhda Camperlengo (Social Creative Director), Zey Masunu (Art Director), Nate James (Designer), Kristian Mercado (Director), Pyramyd Studio (Production Company), EditBar (Edit House)

Made at: The Martin Agency