Mark McColey, Copywriter

WHAT’S IN MY TABS

You can really get to know someone through their unexpected or embarrassing tabs. So we reimagined Google Chrome’s celebrity interview series as a game of mutual disclosure: Show me yours, and I’ll show you mine.

Longform Episodes for YouTube

Here’s the episode featuring NBA players Jalen Brunson and Josh Hart:

The Tabulator

To turn Chrome tabs into the ultimate conversation game, we had a simple thought: what if your favorite browser took a physical form?

The Shortform Ecosystem

Each 7 minute longform episode extended to TikTok, Reels and YouTube Shorts assets in the form of lifts, mini games, and outtakes.

Gifs, Gifs, Gifs!

If a coworker ever sends one of these to you, please let me know.

Blake Winfree – Group Creative Director

Nadezhda Camperlengo Social Creative Director

Zey Masunu – Art Director

Nate James – Designer

Kristian Mercado – Director

Pyramyd Studio - Production Company

EditBar – Edit House