Mark McColey, Copywriter

GROUP CHAT WRAP

UScellular wanted to help people give the Gift of Connection for the holidays. So we turned screenshots of group chat moments into one-of-a-kind personalized wrapping paper. Because any gift is special when it’s wrapped in a memory.

Our Celebrity Partnerships

Podcasts are powered by connection. And clips of video recordings of podcasts do incredibly well on social media platforms.


So we made the first rolls of Group Chat Wrap from real text exchanges between the hosts of Podcrushed (Penn Badgley, Sophie Ansari, and Nava Kavelin) and Workin' On It (Meghan Trainor, Daryl Sabara, and Ryan Trainor).

The Participant Journey

We also partnered with content creators to provide instruction and inspiration for lucky recipients of limited-edition Group Chat Wrap:

The Result

Unique designs that we shipped as physical wrapping paper, just in time for the holiday season:

PRESS

AdAge, TrendHunter, Campaign US

Allie and Elliot Nordstrom – Creative Directors

Nadezhda Camperlengo – Social Creative Director

Zey Masunu – Art Director

Josefina Costa – Designer

Jayme Underhill – Designer

Shelby Del Vecchio – Photographer

Ethan Smith – Social Media Manager

SuperJoy – Production Company