Mark McColey, Copywriter
m a r k . m c c o l e y @ g m a i l . c o m

GROUP CHAT WRAP

UScellular wanted to help people give the Gift of Connection for the holidays. So we turned screenshots of group chat moments into one-of-a-kind personalized wrapping paper. Because any gift is special when it’s wrapped in a memory.

Our Celebrity Partnerships

Podcasts are powered by connection. And clips of video recordings of podcasts do incredibly well on social media platforms.


So of course we would want to make the first rolls of Group Chat Wrap from real text exchanges between the hosts of Podcrushed (Penn Badgley, Sophie Ansari, and Nava Kavelin) and Workin' On It (Meghan Trainor, Daryl Sabara, and Ryan Trainor).

The Participant Journey

We also partnered with content creators to make videos that demonstrate participation in the activation, to provide instruction and inspiration for lucky recipients of limited-edition Group Chat Wrap:

The Result

Unique designs that we shipped as physical wrapping paper, just in time for the holiday season:

PRESS

AdAge, TrendHunter, Campaign US

COLLABORATORS:

Zey Masunu (Art Director), Allie and Elliot Nordstrom (Creative Directors), Nadezhda Camperlengo (Social Creative Director), Josefina Costa (Designer), Jayme Underhill (Designer), Shelby Del Vecchio (Photographer), Ethan Smith (Social Media Manager), SuperJoy (Production Company)


Made at The Martin Agency