THE BRIDGE:

REDEFINE KARAOKE

Noraebang-style private room karaoke is ubiquitous in South Korea, but it's almost exclusively a big-city phenomenon in the United States.


So we conceived a scalable chain of karaoke houses that combines the Korean sensibility with modern technology to tempt even the most averse karaoke cynic.

OOH Static

:15 ad

Made-for-social ads would feature 6s snippets of popular tracks.

The What, How And Why

The Space

COLLABORATORS:

Kendall Boron (Art Director), Paul Noonan (Experience Designer)