ABSOLUTELY STACKED

Reese’s Take 5 has peanut butter, pretzel, caramel, peanuts, and milk chocolate – it’s almost like the all-star team of candy bars.

Brand Act

Reese's subway takeover goes a step further

The best way to win the hearts and minds of cynical New Yorkers? Accelerate subway upgrades.


Reese's Take 5 would have a special branded R211A car made for the A line that includes an Absolutely Stacked set of features – wider doors, wi-fi, and USB charging ports.


Catering the car with promotional Take 5 could recall the subway's 1962 'Bar Car' promotion that served bagels and champagne between 42nd Street and South Ferry.

COLLABORATOR:

Morgan MacLachlan (Art Director)