Reese's subway takeover goes a step further
The best way to win the hearts and minds of cynical New Yorkers? Accelerate subway upgrades.
Reese's Take 5 would have a special branded R211A car made for the A line that includes an Absolutely Stacked set of features – wider doors, wi-fi, and USB charging ports.
Catering the car with promotional Take 5 could recall the subway's 1962 'Bar Car' promotion that served bagels and champagne between 42nd Street and South Ferry.