THE ROCK N' ROLL

SEE 'N SAY

The Hard Rock Cafe is not just a chain restaurant – it’s a mission to keep Rock music relevant for future generations.

THE ROCK N' ROLL

SEE 'N SAY

We recreated the classic learning toy as a digital plaything and TikTok filter.

Landing on a particular rockstar steers the user to Hard Rock Cafes that feature related memorabilia.

If you click on just one play button on this website, make it this one:

Dynamic Out-Of-Home

Hard Rock Toys

Bringing the experience home to Generation Alpha.

COLLABORATORS

Tommy Legg (Art Director), Meg Monroe (Experience Designer)