THE ROCK N' ROLL

SEE 'N SAY

The Hard Rock Cafe is not just a chain restaurant – it’s a mission to keep Rock music relevant for future generations. So we recreated the classic learning toy as a digital plaything to teach Gen Z about Rock.

Dynamic Out-Of-Home

TikTok Filter

Landing on a particular rockstar steers to Hard Rock Cafes that feature related memorabilia.

Microsite

Have you ever wanted two straight minutes of isolated vocals from Rock luminaries? If so, you’re in luck:

Merch

Hard Rock Toys

Bringing the experience home to Generation Alpha.

COLLABORATORS

Tommy Legg (Art Director), Meg Monroe (Experience Designer)