THE HEINEKEN ROUND

(D&AD NEW BLOODS ENTRY)

Young people feel disconnected, but don’t consider alcohol alone reason enough to gather. So we refreshed the centuries-long tradition of buying a round of beers for others.

Out-Of-Home

Point-of-Purchase Placements

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COLLABORATORS:

Travis Fairman (Experience Designer), Kate Harkins (Art Director), Rossie Hutcheson (Brand Manager)